In this digital era, where many businesses thrive online, a content writer is an essential part of the business for not just communication but also to captivate the audience and translate them into sales conversions. Hence, the demand for content writers is abundant. In this blog, we will provide you with all that you need to know about the basics of content writing, and, if you are living in the Philippines, the best content writing courses in the Philippines for you to enroll in now!
If you are somebody who is passionate about writing and wants to become a content writer, the first step would be to get to know the fundamentals of content writing and to take up a course to help you kickstart your career.
Table of Contents
- What is Content Writing?
- Types of Content Writing
- Importance of Content Writing in Today’s World
- Top Content Writing Courses in the Philippines
- What Next?
- Frequently Asked Questions
What is Content Writing?
Ever wondered about what is the similarity between those who write for social media, emails, blogs, press releases, editorial sections, and other such forms of writing? All of them can be called as content writers. Yes, you read that right!
All forms of written communication used by institutes, businesses, and other companies which are for the purpose of information, marketing, education, and engagement can be clubbed together under the broad spectrum of content writing. Content writers can be considered word wizards.
Their purpose is to create engaging and informative content that hooks people in and keeps them reading. They work their magic with words to bring websites, blogs, and social media posts to life. These wordsmiths know how to optimize content for search engines and make it all shiny and appealing.
They are the ones who make sure you are not dozing off while scrolling through a website. They are the real heroes behind the scenes, keeping us entertained and informed. Their mastery of language, storytelling, and persuasive techniques enables them to effectively convey messages, evoke emotions, and drive desired actions.
Want to know more about content writing? Keep reading to find out more and also our handpicked list of the top content writing courses in the Philippines for you to enroll in now!
Types of Content Writing
There are several types of content, each having a specific target audience and a unique purpose. For example, social media writing caters to the demographics of millennials and Gen Z who are avid users of various social media platforms like Instagram and Facebook.
Content writers need to have a diverse skill set and adapt their writing style to fit the content they create. Whatever piques your interest, that just might be your niche! Here are ten of the popular types of content writing for you to know about and determine whether or not you have found your niche:
- Blogging: Blogs are long-form articles on a particular topic targeted at a particular audience. There are several kinds of blogs such as travel blogs, food blogs, health and nutrition blogs, parenting blogs, etc.
- Social Media Writing: Social Media is considered to be the number one platform for marketing in today’s world. And that is why, it is important to create engaging and insightful content for a business or a brand on the various available social media platforms such as Instagram, Facebook, YouTube, Twitter, etc. They might also be responsible for writing email newsletters that keep customers updated on the latest arrivals, promotions, and other relevant information.
- Technical Writing: Technical writing is the breaking down of complex/technical information in a simple manner for the common people to understand it better. It involves creating content for technical manuals, executive summary statements, user (how-to) guides, white papers, and other forms of instruction. Technical writers require a strong grasp of technical knowledge and the ability to communicate complex concepts in a simple and concise manner.
- Copywriting: A copywriter’s job is to write compelling and engaging content for the marketing purposes of a brand/business. To put it simply, a copywriter has to write content for brochures, pamphlets, billboards, newspaper and magazine adverts, product descriptions, and other forms of B2B and B2C marketing communications.
- Academic Writing: An academic writer produces written material for academic purposes. They write research papers, essays, dissertations, textbooks, and course materials that require a high level of proficiency in research, critical thinking, and analysis.
- Creative Writing: A creative writer brings his imagination to life through his/her words. It includes original, creative pieces of writing that engage the audience like novels, short stories, poems, plays, and scripts. Most creative writers are involved in the book publishing or entertainment industry.
Have not found your niche yet? A major boost would be to complete a content writing course that will provide you with the basics of content writing and serve as a guide for your content writing career. Keep reading to know more about content writing and the best content writing courses in the Philippines.
Importance of Content Writing in Today’s World
In today’s world, where online presence is a must for any business or individual, content writing plays a vital role in attracting and retaining customers. Here are a few reasons why all these forms of content writing are essential in today’s digital world:
Improved Search Engine Ranking: Search engines like Google and Bing prefer websites that have fresh, original, and high-quality content. Content writing is crucial in improving the website’s search engine ranking, in order to out-rank their competitors.
If your business or brand’s website is ranked lower than your competitors on any of the search engines, chances are, your leads and conversions will also go down. In order to improve search engine ranking, content writers must optimize their content and find the right balance of keywords to optimize their content and make it SEO-friendly.
Establishing Brand Identity: A brand needs to have a unique identity, in order to distinguish itself from its contemporaries and increase brand recall value. This can be achieved by a content writer by setting a unique tone for all forms of content associated with the brand/business.
Increasing Traffic: By producing engaging and relatable content for the target audience, a content writer can increase traffic to their business/brand’s website. Writing an engaging blog post or an enticing ad copy can increase the reach, leads, and in turn, increased sales.
Building Trust and Authority: Good content builds trust and credibility with your audience, making them more likely to engage with your brand. Making sure to not exaggerate claims while marketing, and providing well-researched and high-quality informative blogs and articles will help your website become more credible and visible to your targeted audience.
Creating a Dialogue: Social media is the best place to keep your audience engaged. By creating content that seeks opinions and feedback from your audience, you can get to know about their needs and wants, suggestions on how to improve your product/service, and get new ideas to come up with something new.
Top Content Writing Courses in the Philippines
Want to hone your writing skills, learn more about content writing and kickstart your content writing career? Enroll in a content writing course! Here are our top picks for the best content writing courses in the Philippines:
1. IIM SKILLS
Topping our list of top Content Writing Courses in the Philippines is the one offered by IIM SKILLS. IIM SKILLS, a leading online training platform, offers a comprehensive Content Writing Master Course in the Philippines designed to equip aspiring writers with the necessary skills to succeed in their mission to become good content writers.
The course provides a unique opportunity for individuals seeking to enhance their writing skills and build a successful career in the field of content writing. The 30 hours course takes place over four weeks and covers 16 modules, with each module focusing on a specific aspect of content writing.
The modules include Introduction to Content Writing, Technical Writing 101, Copywriting, Social Media Writing and Video Scripts, SEO (Search Engine Optimization), Digital Content, and more. This course is taught by experienced industry professionals who provide practical insights and real-life examples to help students understand the nuances of content writing.
Additionally, students will get to work on multiple assignments and receive personalized feedback from the instructors to improve their writing skills. They will also get a chance to publish their content on platforms like Google Scholar, Times of India, Netflix, Amazon, and Apple, among others.
After the completion of the course, learners will get a course completion certificate and will be prepared for HubSpot Content Marketing Certification and the Test of Legal English Centre Cambridge.
IIM SKILLS also provides a three-month internship after the completion of the content writing course which is optional. Apart from this, course learners will get access to free tools that are worth INR 35k, freelance writing opportunities, and a dedicated placement cell service to help them kickstart their writing careers.
Second, on our list of top content writing courses in the Philippines is Udemy’s course. Udemy is an online learning platform that offers a wide range of courses taught by experts in various fields. At the time of writing, Udemy has around 136 courses in content writing for people in all phases of their careers.
And we have picked out one of the best content writing courses in the Philippines for you – The Content Writing Course offered by Paul Jenkins. Udemy’s “The Content Writing Course” is an online course designed for individuals who wish to improve their writing skills and learn the fundamentals of content writing.
The course is created by Paul Jenkins, an award-winning international filmmaker, writer, and the founder of Brillantio, a hub for Ideas That Matter. Jenkins’ courses have over 50,000 students across 168 countries.
The Content Writing Course has 24 sections ranging from the basics of content writing, writing methods and approaches to content writing, finding your niche, and augmenting the outline using free and paid tools (including AI tools) to editing, website hosting, and on-page SEO (Search Engine Optimization).
It includes lifetime access to 16 hours of on-demand videos, 26 articles, 2 downloadable resources, and a certificate of completion. This course is extremely valuable for beginners interested in learning more about content writing but confused about where to begin.
The course is structured in such a way that each section is of utmost importance in the present-day content writing field, especially the usage of AI for assistance. So, visit Udemy now and enroll yourselves in this valuable course.
Also Read: Creative Writing Courses in India
3. Skill Share
If you are confused about where to start and want to start off with just the basics, then this is one of the best content writing courses in the Philippines for you – Skillshare offers a beginner-level course titled “Intro to Content Writing: Learn the Basics of Writing to Your Audience.”
This course is taught by Erica Bartlett, a copywriter and content writer with training and verification through American Writers & Artists, Inc. (AWAI). The course comprises 9 lessons with a total duration of 27 minutes.
It covers various topics, including the difference between content writing and copywriting, types of content, the importance of understanding your audience, and the difference between content writing and copywriting. Apart from this, there are also 8 projects which will help learners put the knowledge they gained to the test.
No prior experience in content writing is necessary to take this course. However, it is recommended that students have some basic knowledge of persuasive writing and know the market they want to target for their project.
The course assignment will be to develop a persona for the ideal customer and explain how to write content for them. Students will learn the fundamentals of content writing through practical exercises and applications. For more information on the content writing courses in the Philippines that they offer, go to the official website of Skillshare.
4. Skills Upgrader
Next on the list of the top content writing courses in the Philippines is the course offered by Skills Upgrader. The course is for 4 weeks with 16+ hours of classes and 70+ hours of hands-on assignments.
The course covers fifteen modules including the basics of content writing, Search Engine Optimization (SEO), writing SEO-optimized content, website creation, content marketing strategy, lead generation using content marketing, and more.
The types of content that they offer for learning are blog writing, Social Media Writing, Email Writing, Infographics, Podcasts, Interviews, and many others. After course completion, an instant course certificate from Skills Upgrader will be awarded to the learner and they will also get a chance to prepare for content writing certification offered by Hubspot.
Learners can also join the three-month guaranteed Content Writing Internship (which is optional) and grab the freelance writing offers that come their way through Skills Upgrader. Aside from this, they also get access to INR 40k worth of tools and the dedicated placement support team will help them with interview support and will help create their portfolios for freelancing/ job-seeking.
To know more about their content writing course, visit the official website of Skills Upgrader. You can also book a demo class to decide whether or not this course is for you. In conclusion, the above-discussed content writing courses in the Philippines provide a great opportunity for individuals to enhance their writing skills and knowledge.
Whether you are a beginner or an experienced writer, these courses can help you improve your skills and stand out in the competitive industry. Enrolling in any of these courses will equip you with the necessary skills and knowledge to produce high-quality content that meets the needs of your target audience.
5. Henry Harvin
Henry Harvin offers an online Content Writing Course with Gold Membership in the Philippines, which is a comprehensive program covering different aspects of content writing. The course includes 40 hours of two-way live online interactive classroom sessions, and participants have access to various tools, techniques, assessments, and video content to learn effectively.
The course includes projects in learning skills, technical writing, research writing, academic writing, and more. Participants are also guaranteed an internship to gain practical experience of the learnings, and the course provides 100% placement guarantee support for one year post successful completion.
Upon completion of the course, participants receive a globally recognized CDCW certification, which distinguishes their profile as certified digital content writers. The certification adds value to their resume and increases their chances of getting hired in the content writing field.
Additionally, participants who have purchased a one-year gold membership of Henry Harvin® Writing Academy, get access to recorded videos, projects, case studies, and 52+ masterclass sessions for essential soft skill development. They also receive exclusive access to the course curriculum along with complimentary modules of soft skill development.
The course covers a range of skills, including writing 30+ content types, translating thoughts into words that attract readers, developing language skills to write for international clients, launching basic websites and personal blogs, designing newsletters, PPTs, logos, etc.
Participants gain advanced research skills to write on any topic, develop skills to identify potential target audience persona for their content, and build an effective content strategy to reach and engage their target audience. Those who enrolled also learn how to secure freelance projects from India, the US, UK, and avoid the risk of bad debt in international payment.
Overall, Henry Harvin’s 9 in 1 Content Writing Course provides an excellent opportunity for anyone looking to enhance their content writing skills and knowledge and learn more. Interested? Visit Henry Harvin’s official website for further information about their content writing courses in the Philippines.
Frequently Asked Questions
Q: Which content writing pays the most?
A: The pay for content writing can vary depending on several factors, such as the type of content, the level of expertise required, the industry, and the region. Generally, content writing in specialized areas such as finance, healthcare, and technology tends to pay more than content writing in other sectors. Additionally, freelance content writers who have built a strong reputation and have a diverse portfolio of work can often earn higher rates. Copywriters and technical writers are also known to be paid more due to the specialized skills required.
Q: Is Content Writing and Copy Writing the same?
A: Content writing and copywriting are not the same, although they are often used interchangeably. Content writing is a broader term that encompasses various types of content, including blogs, articles, website copy, social media posts, and more. The main goal of content writing is to provide valuable information to the audience, educate them, and entertain them.
Copywriting, on the other hand, is focused on creating content with the specific goal of persuading the reader to take a particular action, such as making a purchase, signing up for a service/subscription, etc. The main aim of copywriting is to convert readers into customers.
Q: Is Content Writing a good career?
A: Yes, content writing can be a good career for those who have a passion for writing and a strong command of language. As more and more businesses are moving online, there is a growing demand for high-quality content to attract and engage customers.
Content writers can work in various industries, including marketing, advertising, journalism, and publishing. They can work as full-time employees or as freelancers, providing flexibility and opportunities to work from home or remotely.
Content writing also offers a creative outlet, allowing writers to express their thoughts and ideas while exploring various topics and industries. It can be a challenging and rewarding career for those who enjoy learning and growing in their craft. Enroll in one of the content writing courses in the Philippines we have listed above and kickstart your content writing career now.