Content writing is professional marketing writing designed for an internet audience. Marketers and company owners produce material on the internet for a variety of purposes. They may want to boost the number of visitors to their website or notify their clients about a new product or service. Businesses may use content to acquire leads and develop strong interactions with their target audience, eventually driving them along the sales pipeline. Companies sketch out concepts and build website content to suit search engine optimization (SEO) criteria. Content writing institutions provide content writing courses in Trivandrum assisting prospective content writers in progressing further.
Types of content writing
How many different forms of content are there? The answer is “quite a bit.” Content marketing may take various forms (Facebook posts, e-books, emails, web pages) so should your content creation! When commencing on a content writing adventure, you will most likely come across a few primary classifications and forms of writing.
- Blog writing
Creating blog articles is an essential component of content creation. Blog postings assist to increase your website’s SEO rankings since search engines favor websites that consistently publish new material containing keywords. Blogging may span a wide range of themes and writing styles, depending on the topic and brand goals, but it is often approachable and conversational.
Website text, product descriptions, sales material, commercials, conventional print media, and infographics are all examples of copywriting. This is a key component of the content marketing jigsaw that many people overlook or do not devote enough attention to. These statements should be carefully crafted because they represent the cornerstone of your brand and are frequently the first thing that potential buyers will read.
- Technical writing
Technical writing encompasses anything from white papers to e-books to how-to’s; here is your opportunity to describe how your product or service operates, how your customers may use it, and educate your audience on the nuances. You still want things to be approachable, so avoid using too much jargon and explain it if necessary.
- Social media
Did you know that social media is used by more than 40% of the world’s population? There is a huge group of people out there, and companies need to have a presence on the big social media sites. Writing on social media entails making postings that are relevant, timely, and platform-specific.
While email campaigns may come under the purview of copywriting, it is critical to consider your emails in a different light. Often, your creative pieces are aimed at an audience that is unaware of your business and the solutions you provide.
When it comes to emails, they are often your devoted fans and customers who keep coming back for more, and the content on your email should give out information that is rich in added value to keep your consumers engaged and interested.
Content Writing Tips
While there is no magic recipe for creating high-quality content, the following suggestions will help you enhance the quality and quantity of your written text:
- Create an attractive headline: The headline of your topic or your post is the deciding factor of whether your work will be read or not. If the headline fails to make the readers curious about your article or post, you will fail to bring traffic or readers to your content. Your headline must have an emotional quotient that would strike readers’ emotions and compel them to read further.
- Write a stimulating introduction: After the headline, you have three seconds to keep people interested. The introduction line of your copy determines if the readers will stay long enough on your page to read your article or post. Thus, the opening sentence must pique the interest of the readers and visitors and gradually transition into the main point of your article.
- Conduct research: You must be well-versed on the topic that you are writing about. Your content must show authority over the subject matter. You can also use anecdotes, statistics, and facts to build credibility and trust among your audience.
- Concentrate on a single goal: Keep one main point clear in your mind before starting your piece. Revolve your content around this main point and connect all your explanation and secondary points to the main topic.
- Optimize your digital content: Short paragraphs and lines and bulleted main points are proved to grab more audience and have the reader read the copy until the very end. Make your article easy to read and consume. For further optimization, use SEO best practices and methods.
- Edit your work: After you have finished your first draft, go back and think about how you can smooth out the imperfections of your writing. In most situations, writing improves after a round or two of edits—even when written by expert content creators.
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Skills of a content writer
As a content writer, your writing must have a power that grabs the attention of your readers and prompts them to read your piece further. Even when writing an email, brochures, infographics, or flyers, your content must convey something useful and interesting to the audience for them to grab on to the detail.
- Master different writing styles
Each type of writing has a distinct style. The news is given in AP fashion, with brief, informative paragraphs at the top and the body of the piece at the bottom. Blogging is approachable, pleasant, and frequently opinionated. The ad copy is succinct and convincing. However, every category contains content, and each style that writers perfect makes them more valuable and in demand.
It is everything about your reputation. Every post with your name carries your credibility and should be unique enough to represent your skills. With tens of thousands of individuals writing on the same topics, it may appear impossible, but it is simpler than it appears.
Every skilled writer needs to have a viewpoint of their own and they must present the topic that they are writing from their perspective and give the boring reused topic a fresh approach.
- Social media experts
It is critical to remember people’s names. Everything you need is at your fingertips thanks to social media. Create an audience, meet publishers, and speak with industry professionals. When your work is published, the adventure has only just begun.
The more active you are on social media, the more probable it is that your fans will promote your work to others. Successful content writers are active, visible, and approachable.
5 Best Content Writing Courses in Trivandrum
If you are serious about studying content writing, you should look for and enroll in online degree programs or content writing certification programs that will teach you the fundamentals of content creation. The list below includes some of the top content writing courses in Trivandrum that can help you acquire a solid job in this sector.
1. IIM Skills
IIM Skills is a leading online learning institution with its presence in 23 cities – in India and internationally. The institution offers skill development courses to professionals, students and freshers. All the courses of IIM Skills are affordable and taught by experts in the industry with lifetime access to class recordings.
The experts explain the concepts in simple language and break the topics into smaller simpler combinations making it easier for the learners to understand. The courses are designed to cover the latest trends and industry demands.
Their content writing courses in Trivandrum offer 16 hours of online lectures over 4 weeks, a course completion certificate recognized by MSME and HubSpot, a 3-month internship, and 10 hours of online internship sessions. In this online content writing course, learners are taught how to write different types of content relevant to the industry currently, and how to find and create information.
Content Writing Course Curriculum:
- WordPress, Web Hosting
- Setting up Landing Pages
- Types of content – Blog, Newsletters, Website Content, Product Descriptions, E-Book, Press Release, Social Media Post, Infographics, etc.
- Keyword Research tools
- Sending Emails to potential leads
- Google Local Pages
- Monetizing your content writing skills
The price of the content writing courses in Trivandrum is Rs. 14,900 + 18% GST.
2. Education and Career Times (ECT)
ECT is a good option for anyone looking for top content writing courses in Trivandrum. ECT is an Indian organization that the Indian government has designated as a start-up. ECT provides you with theory as well as live projects on which you can apply your learning. Content Writing Course by ECT is a 3-month course with 50 hours of learning sessions and 32 hours of live training.
You can attend the course either in the classroom or online, with equally best results in both. You do not have to worry about the lack of individual attention by teachers in an online content writing course as students are given complete attention and doubts are clarified by the experts in the fields.
This content writing course certifies you after completing the course. There is also an internship opportunity at the end of the course and placement assistance is provided to the students. After completing the content writing courses in Trivandrum, you will have a strong vocabulary, improved grammar, and knowledge of various writing styles.
Following topics are included in the curriculum:
- Vocabulary, Grammar, and Tools – Grammarly, Ginger, Copyscape, Hemmingway, etc.
- Types of Content – Copywriting, Web Content, Ad Copy, Blogs, Social Media, White Papers, Press Releases, eBooks, Technical, Academic, Resume,
- Fictional Writing
- Content Marketing
- Monetizing your Skills
- Book Publishing
Fees: Rs. 15,000 (inclusive of GST).
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Udemy is the world’s most popular educational learning platform where instructors sell their courses to students. There are thousands of professional instructors on Udemy who produce valuable content for the audience. Every topic has a variety of courses for you to explore using the search option and choose the one that best suits your needs and fits in your budget.
Many free courses are also available. Before purchasing a course, you have total access to the course’s introduction and content overview. Furthermore, you will have lifetime access to the courses in which you have enrolled.
- Become a Freelance Content Writer
If you want to be a freelancer, this online content writing course from Udemy is the perfect course for you. Jayme Wium, a professional writer with 12 years of freelance experience, worked tirelessly to put this course together.
This course will teach you anything you need to learn about being a great online writer, from how to produce material to what tools may make your life simpler and which platforms have the most earning potential. This is for all authors, both new and experienced.
The content writing courses in Trivandrum cover:
- Portfolio Creation
- Writing Types of Content
- Using H1-H6 Headings
- Online Platforms for Freelancing
The fee for the course is Rs. 1,280.
- Content Writing Mastery 1
The content writing courses in Trivandrum teach you industry working, SEO key factors, and master content writing skills making you ready to bag a good position in a company or even start your own company. The course contains 2.5 hours of lectures, 1 article, and 7 downloadable resources with lifetime access.
Course curriculum includes:
- Niche to Write On
- Areas for you to work
- Conduct Research, SEO
- Common Content Writing Mistakes and Hacks
Fees: Rs. 3,499.
Coursera is a multilingual and multi-subject educational platform. The courses are adaptable and reasonably priced. You can learn any skill you choose from their massive library. Learn from the top online teachers and start from the beginning on your path to a well-paying job.
Their content writing courses in Trivandrum offer categories of languages, level (beginning, intermediate, or expert), talents, collaborating institutions, and the learning product. The highest-ranked content writing course on Coursera is the Strategy of Content Marketing.
This course is offered by UC Davis Continuing and Professional Education in collaboration with Copyblogger. The online content writing course has a rating of 4.5/5.
This course will teach you how to plan, organize, and execute a content marketing campaign, assess and evaluate the efficacy of content marketing, write captivating content, apply a comprehensive strategy while writing, and use content marketing to grow your brand image and authority.
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5. Henry Harvin
Henry Harvin is a global educational institution in India and US with students from more than 97 countries. It offers corporate programs, public programs, consulting services, college programs, assessments, and skill development programs.
The institution is allied with more than 110 colleges and 180 companies. The institution aims at the global growth of individuals and organizations through the delivery of excellent training and services using benchmarked content, resources, and cutting-edge technology.
If you are looking for content writing courses in Trivandrum, you can opt for a Content Writing Course by Henry Harvin. This online content writing course is South Asia’s one of oldest content writing courses.
The course offers 9 benefits – training, projects, internship, certification, placement, e-learning, boot camps, hackathons, and gold membership for 1 year. In the content writing course, 36 hours of live interactive classes are conducted by experts in the field.
The course curriculum covers:
- Internet Research and Designing
- Types of Content – Blog, SEO Writing, Landing Pages, Social Media, Resume, Technical, Academic, Creative, Copywriting, Email,
- Content Creation Strategy
- Monetizing your career
Frequently Asked Questions
1. Are online content writing courses worthwhile?
Yes. A person who has taken a content writing course will have more information than a non-certified one. So, anytime you apply for employment, it might assist you to gain a head start over other applicants.
2. Will I earn good money if I work as a freelance content writer?
Yes, you can make a solid living as a freelance content writer. It is all about acquiring your themes and deadlines and sticking to them when working as a freelance content writer. The amount of money is determined before the assignment, and you are paid after it is completed.
3. How anyone can improve their content writing skills?
Content writing is a skill that can be learned through time. It takes a lot of practice, so looking for internships, freelancing, or creating your blogs might be beneficial. It will assist you in generating money while also providing you with valuable experience.
The content writing industry is growing and will remain to be in high demand for a long time. People nowadays prefer internet sites over conventional books and other items; hence the need for content writers has expanded significantly. The actual issue is to create high-quality material while including marketing elements. So, if you want to establish a profession in this industry, you will not be able to escape these finest content writing courses in Trivandrum.
Content writing courses might assist you to fill in the gaps in your knowledge of internet marketing and web writing. If you want to know further about SEO, identifying and targeting an audience, technical writing, or working as a blogger, you may discover a course that will teach you all you need to know. After taking these content writing classes, you will have a good understanding of where to start. This is a career that demands both creativity and technical ability. You can either work for a company or an organization, or you can become a freelancer.