While you may have heard about SEO, or Search Engine Optimization, an important digital marketing tool, you may be unsure of what it entails in this day and age. To know this, you must learn about what SEO is, why it is important, and how to make your brand discoverable.
For students, learners, or working professionals, who are looking for SEO courses in Delhi, we have our top 5 institutes with both online and offline modes of teaching.
Check out some other popular courses in Delhi:
- Top 10 Digital Marketing Courses in Delhi
- Top 7 Technical Writing courses in Delhi
- Top 6 Content Writing Courses in Delhi
What is an SEO? Why Do We Need it?
SEO or Search Engine Optimization is the most important digital marketing tool. It is a process of improving your website’s visibility on various search engines like Google.
Certification in this course will help you learn various methods and tools used to help you increase your internet visibility. The course includes an introduction to SEO, the link-building process, keyword research website optimization.
The aim is to get search engine traffic on your website for a better ranking of your content. And it can only be achieved if proper keyword research is done, for example using the Google AdWords tool.
In this process, one can compare the competition of keywords that one can choose as a niche for their content. SEO is critical because it increases the visibility of your website, which means more traffic and helps one understand what their client wants!
If you want to learn SEO, SMM, and PPC campaigns together, then sign up for the Best Online Digital Marketing Course
So, here we have our top 5 SEO online courses in Delhi.
Top 5 SEO Courses in Delhi
The Indian Institute of Digital Education is one of the leading institutes in India that has the most successful digital marketing colleges. It offers online SEO courses in Delhi. Since it is on a digital platform, so anyone around the world can enroll in the course.
It offers an organized advanced teaching method. It provides its students with various live online sessions (plus recorded videos) and a ‘book a mentor’ facility for one-on-one doubt sessions. It has trained over a million students through online, offline, and on-demand channels. To get a proper certification in online SEO courses in Delhi of IIDE, let’s look at the course details.
The course highlights are as follows:
- 6+ Hours of Live Class
- 1+ Hours of Video Lectures
- Upcoming Live session Dates: Dec 21, Dec 23,
- & Dec 26, 2021
- Session Timings are 7:00 PM – 9:00 PM
- Online lectures would be conducted
- Access to Video Lectures for 30 days straight
- Regular Practice Tests & Assignments would be given
- Dedicated doubt sessions
- The course fee is 6533 INR + taxes
Their online SEO training includes on-page, off-page SEO tutorials, strategies, and tips for creating link-building content. The use of animation helps in understanding the technical and non-technical aspects of SEO.
Following are the course content:
- Creating the foundation for online SEO training: learn about basic concepts and SEO terms, analyze how the search engine works and content ranking
- Keyword Research: how Google SEO works, learn the technique of finding the right keyword
- On-page SEO tutorial: how to structure your web page for on-page SEO; Learn how to optimize the on-page components
- How to do Google proofing of your website to get more web traffic; the importance of error pages
- Off-page SEO tutorial: how well you have written your blog and PR, and how to use them to improve your ranking; the significance of auditing your website
- Google search console: Measuring site search performance with Google Analytics and Google Search Console
- Blackhat Techniques
The best part about IIDE is it provides both online and offline modes of learning which can help working professionals.
Another institute that teaches both offline and online SEO courses in Delhi is ETI. The Expert Training Institute offers a variety of courses and services related to digital marketing. The faculty at the institute is experienced and well updated with the course contents. The institute offers a comprehensive approach to its students, industry executives, and new business owners with well-organized live online lectures.
They teach how to make your content SEO-ready and how to reach the target audience and market at the lowest possible acquisition costs. The facility promises well-equipped and qualified trainers at their institute. Before enrolling in the course one can go for a demo class.
The course duration is one year with a 3-month paid internship. The course has flexible timings for students. Also, it provides free books, notes, tools such as UberSuggest, Grammarly, Google Ads, Buzzsumo, SEMRush, SpyFu, ahrefs, etc to help master this skill. The institute also gives its students laptops for practical sessions. The course fee at present is 6999 INR.
The course content is as follows:
- Introduction to SEO, On-page, off-page
- How google works
- Blackhat, White Hat
- Difference between organic and paid
- How to choose a viable Domain name
- Choosing the right hosting platform
- Introduction to Keyword research and Meta tags, learn how to choose the right keyword by comparing the competition, tools
- Learn how to create a meta title
- What do we mean by robots.txt?
- HTML sitemap
- XML Sitemap
- Internal and External linking
- Analytics Integration
- GSC integration
- Page Speed: Render blocking, leverage browser caching, server response, content delivery network, defer loading JS, etc
- About Schema- structured Data Markup
- Google Search Console (GSC) and how it works
- How to recover Google penalty
- How to find backlinks
- Off-page SEO: How to create natural links? About terms such as social bookmarking, classified submission, business listing, profile creation, FAQs, blog commenting, PR submission, Infographic submission, Guest posting
- What do we mean by Google Listing?
- SEO plugins- Yoast SEO, Google XML sitemap, SPEED-WP-Rocket, and WP-Optimize, Broken link checker, Squirrly SEO, Google Analytics by Monster Insights
- How do SEO algorithms work? Google Panda, Google Penguin, Google Hummingbird, Google Pigeon, Google Rank Brain
- Google ranking factors which deal with Domain age, Keywords that appear in TLD, Content length, H1, H2, H3 tags, Image optimization, no. of outbound links, broken links, URL length,
Delhicourses.in offers advanced practical training in a variety of professional courses such as Digital Marketing, Website Designing, Website Development, Ethical Hacking, Stock Market, etc. They offer full-fledged in-person and online training to corporations, professionals, entrepreneurs, and job seekers.
Eduburg India Pvt. Ltd.’s sister company is Delhicourses.in. With 4.9 ratings, they have taught 947 plus batches to provide quality education at an affordable price of 8000 INR at present. An institute is a place where a student’s journey begins with improving his skills and ends with certification. Overall, skills are important, but if they are not certified, they are worthless.
So, after completing the course, one will be a certified professional in the digital marketing industry. After learning at their institute, one gets 17 certifications such as by Google, Hubspot, Future wings Media Internship, Facebook Blueprint, and many more, on completion of the course.
One not only gets exposure but also gets tools and software worth INR 83,624/- for free. One gets to learn about some 100+ case studies of industry experts, with visual lectures and 100% placement support from the institute.
They conduct their lectures as per the student’s convenience as there are working professionals as well who intend to learn this skill. So, they have regular batches as well as alternative, weekend, and Sunday batches as well. So, for students who are looking for SEO courses in Delhi, the institute has a course with the name Advanced Digital Marketing Course in which you get yourself enrolled.
Following are course contents:
- Overview of Digital Marketing
- Use of Google Keyword Planner for Business
- Keyword Research with SERP’s Keyword Tool.io
- Periscope Marketing Influencer Marketing
- SEO Basics to Advanced
- MAP LOCAL SEO Tools for SEO
- Marketing with Content
- Google Webmaster Tool
- Map of Google Analytics Tools Listing as well as Business Listing
- Paid Advertising with Google AdWords
- Adcash Pop-Up Ads
- Webmaster at Bing
- E-mail Promotion
- Marketing via mobile devices
- WhatsApp Marketing (business WhatsApp)
- Video Promotion
- Marketing on Facebook
- Twitter Promotion
- Marketing on YouTube
- Marketing on Google+
- Marketing Interests
- Instagram Promotion
- Marketing on Pinterest
- Marketing for E-Commerce
- Marketing for Mobile Devices
- Optimization of Landing Pages
- Growth Hacking for Lead Generation
4. Digital Marketing Profs:
SEO is one of the fastest-growing and highly paid professions in today’s time and age of the internet. Digital Marketing profs teach a bunch of courses such as digital marketing, web designing, SEO mastery, graphic designing, etc. So, students who are looking for SEO courses in Delhi can go for the SEO mastery Program at Digital marketing profs. They work with leading companies such as Nokia, TCS, GMR, and Titan to whom, they provide training to their employees.
They provide industry-relevant skill training with certifications to students. Faculty at Digital Marketing not only has experience of 15 years but have been part of the industry. Their institute is well equipped with the latest technology and tools required to master this skill.
Students who are looking for SEO courses in Delhi, have their branches in Rohini and Pitampura. Institute believes in quality education by giving the learners exposure and practical training industry with latest SEO technology, at an affordable price, are at the right place.
The training method consists of a combination of training classes and highly engaging individual live exercises, group work exercises, and query sessions.
Following are the course content:
- Module 1: Significance of Search Engine Optimization
- Module 2: Fundamentals of Search Engine Optimization
- Module 3: Advanced Keyword Research
- Module 4: Fundamentals of WordPress Website Development
- Module 5: On-Page Optimization
- Module 6: Techniques to incorporate off-page links
- Module 7: About Local SEO
- Module 8: What do we mean by International SEO?
- Module 9: About Google Algorithm
- Module 10: SEO Tools and how to use them
- Module 11: Google Search Console
- Module 12: Google Analytics
- Module 13: Websites Structuring and Analyses
- Module 14: Mobile Sites SEO
- Module 15: SEO Project Management & Reports
Digital Profs also has an Advanced Level SEO Training Program which includes an in-depth study on the topics as followed:
- Learn about the data collection process used by Google, Bing, and other search engines
- How search engines analyze user search expressions
- How search engines display results based on these expressions (SERPs)
- How search engines rank organic search results
- How to Increase User Interaction with Search Results Pages
- How to Find and Analyze Competitors Online for Better Results
- How to Determine Your SEO Priorities and How to Implement Them
- How to Create SEO Landing Pages and Structure Them Properly
Aptron Delhi provides comprehensive IT and SEO training in Delhi. It is one of the top ten IT training colleges in Delhi, offering 215+ technology courses in hardware, software, application development, website design, networking, and database management.
On completion of the course, they provide 100% placement assistance to students and help them find jobs at multinational corporations. It offers over 300 IT and non-IT training and certification courses, including the best SEO courses in Delhi.
Furthermore, the best SEO training institute in Delhi is at a reasonable fee for its services and provides the best training environment, with experienced SEO trainers, and flexible training schedules, and small-sized batches for better learning the modules. It deserves a special mention as one of the top 5 SEO courses in Delhi.
Students from all walks of life can afford the affordable SEO course fee structure. They also help in polishing your interview skills and have sessions on personality development as well.
The SEO program includes SEO course modules based on real-world projects as well as placement assistance. The Foundation of SEO, Content Optimization: Technical SEO, Long-Term Content Planning, Link Building Basics, Building Links are among some of the SEO topics covered. Check out the course duration, detailed course content on their website.
Frequently Asked Questions:
Q1. What is the significance of SEO?
SEO is critical in today’s competitive world for any business or organization. It is critical because if you have a blog, website, or online store, it can help your business grow and meet its goals, and creating a social media presence will help you reach a wider audience and your brand gets a chance to create a great impact.
Q2. What are the steps for SEO implementation?
There are numerous steps involved in putting SEO into action. These steps include things like:
- Keyword Analysis: Not all keywords apply to your company. Be selective and smart in choosing the keyword keeping in mind the audience to whom you are selling the product or services. It could be extremely competitive, and you can use keyword research tools for keyword analysis.
- Analysis of Backlinks: These are the hyperlinks that exist between the websites. Backlinks to your website indicate to search engines that others can vouch for your content, and you can use backlink analysis tools to help you with this.
- Website Audit: If you own a website, the first step is to conduct an SEO audit on it. This will examine your website’s current SEO level, content, inbound/outbound links, keyword ranking, and other factors. There are numerous SEO Checker Tools available for conducting a website audit.
- Citations and Directories: There are numerous review and directory websites where you should list your business. It will function in the manner that is appropriate for your business. You will ensure that your name, address, and phone number are consistent across all of your listings.
Q3. Is SEO a viable career option?
Yes, SEO is a viable career option. Many SEOs begin their careers as link builders, social media marketers, web designers, content writers, search analysts, and other similar positions.
SEO refers to the process of increasing sales in an online marketplace. Some SEO entails a collection of best SEO practices and strategies that can assist businesses in increasing their internet visibility.
SEO can be a rewarding career if the learning process is more practical, organized, goal-oriented, consistent, accurate, innovative, relevant, and comprehensive. The world of SEO is constantly changing. As a result of these changes, businesses and organizations will require new advanced features.
Q4. What skills are required to pursue SEO courses?
There is no minimum education or degree requirement for this course; all that is required is basic computer and internet knowledge.
These are the best 5 online institutes that offer SEO courses in Delhi to provide the students with updated SEO knowledge so that they can master the latest SEO techniques.