We all surf through google or social media platforms every day. We can’t even imagine a day without being unaware of what’s trending. If anything, we can surely assume that the internet has been most helpful for the corporate world in the past few years.
Businesses don’t require a physical destination anymore. The arrival of the internet, especially free internet, has made it a lot simpler for buyers and sellers to make deals. This platform is further being explored in terms of advertising and marketing. Hence, it is very important to have enough knowledge of digital marketing to use it beneficially.
What is Digital Marketing?
Digital marketing or Internet Marketing is generally a term used to describe advertising done through digital channels such as google searches, websites, applications, etc. All one needs to do is upload their goods or services on the internet, and if their products seem appealing enough, their business will sore up. But here is a question. To whom should the product appear appealing? Of course, the customer, but how will a robot understand who your target audience is? That’s what one needs to learn.
And for this exact purpose, we have compiled various digital marketing courses. It might be clear by now that digital marketing is an amazing skill. It’s important to learn about this and optimize its usage. But before we get into it, let’s look at some of the Types of digital marketing:-
- email marketing (emailers)
- content marketing
- social media marketig
- mobile marketing
- paid searches
- SEO (search engine optimization) marketing
Before doing a deep dive into the list of the best digital marketing courses in Kolkata, have a look at How to Choose the Best Digital Marketing course
Digital Marketing Courses in Kolkata
Now that we have got a gist of what digital marketing is let’s get to the point. Following are some of the most reliable digital marketing courses in Kolkata:
IIM Skills is well renowned for its online courses and training programs. Their Master Digital Marketing Course is one of the best digital marketing courses in Kolkata. They provide 180 hours of comprehensive training. The course is bifurcated into:
120 hours for hands-on assignments.
15 hours for web development.
15 hours for social media marketing.
10 hours for micro-video marketing.
10 hours for affiliate marketing.
10 hours for Google AdWords (SEM).
15 hours for email marketing.
25 hours for SEO.
30 hours for content writing.
You’ll also receive more than 15 live projects and case studies. It is a three-month program usually conducted on Sundays. In addition, you’ll receive online tools worth more than Rs. 79,000. You’ll also receive around 40 digital marketing modules.
Some of the tools they cover under the Master Digital Marketing Course are WordPress, Facebook ads, Ubersuggest, Twitter ads, google ads, LinkedIn ads, etc. Anyone, be it a student, entrepreneur, digital marketer, etc., can go for this course as it will be a good investment, and you’ll get something out of it. In addition, they always provide entrepreneurship, freelancing, and placement support.
Price: Rs. 34,900
Certification: 8 from google and 3 from HubSpot
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Reviews and Testimonials
Also, read an in-depth analysis of IIM Skills Digital Marketing Course Review
Kolkata Digital Marketing Institute provides one of the best digital marketing courses in Kolkata. They have an affordable fees structure wherein they’ll be providing live projects and case studies. They provide both online and offline services. Here, you’ll receive 100+ video tutorials, to which you’ll have gave access for 1 year, three months of off-line and online support. Doubt clearing sessions are also conducted. The training provided is assignment-based. They also provide business and placement support to their students.
Price: Rs. 5,000
Now, that you have decided upon digital marketing as a career, you must be inquisitive about the latest Digital Marketing Trends that you must follow for business growth and brand image.
Advanced Institute of Digital Marketing is one of the best at providing digital marketing courses in Kolkata. Students, professionals, graduates, and even graduates can apply for this course.
They have two types of programs for their students: (i) Certification Programme in Digital Marketing (CPDM), (ii) Professional Programme in Digital Marketing (PPDM), and (iii) Advanced Programme in Digital Marketing (APDM).
Certification Programme in Digital Marketing (CPDM) is a month-long course. Professional Programme in Digital Marketing (PPDM) is a three-month-long course, and Advanced Programme in Digital Marketing (APDM) is a six-month-long course. Here you’ll be given several modules, practical learning, and live projects.
(CPDM)- Rs. 15,000
(PPDM)– Rs. 30,000
(APDM)– Rs. 60,000
Certification: 25+ recognised certifications available
4. Seven Boats Academy:
With an experience of around 10 years, Seven Boats Academy provides the best digital marketing courses in Kolkata. While training more than 25,000 students, Seven Boats Academy provides excellent placement opportunities too. It is a three-month-long course. They give a 100% placement guarantee, live projects, 50+ advanced modules, hands-on assignments, instructors who are considered experts in the field, individual guidance, and internship facilities.
Price: Rs. 10,000
5. Karmick Institute:
As such, they provide a lot of courses in Kolkata. However, their Advanced Digital Marketing Course is one of the most renowned digital marketing courses out there. To be eligible for this course, you should at least be a 12th pass. It is a three-month-long course. Along with that, they provide training both online and offline. They provide 100% job assistance and live training.
Here they’ll teach how to turn online traffic into target customers, search engine work, plan SEO strategies, develop and use relevant keywords, and get ahead of competitors.
Price: Rs. 18,000
Check out the Top 10 Digital Marketing Courses in Mumbai
Calcutta Media Institute also provides this course in Kolkata. It is a course specially customized for professionals and entrepreneurs. In this 48 hours course, you’ll get training in digital marketing applications through their classroom program. They have one of the finest faculties out there.
Their instructors come from various distinct academic and professional backgrounds. Often they are the speakers, consultants, trainers, etc., in leading national institutes and private/public corporations. The course consists of 12 modules which are divided into 2 classroom sessions that are 2 hours long.
Price: Rs. 45,000
7. Digital Scholar:
Digital Scholar’s digital marketing course provides free hosting and access to course materials for a year. The faculty is renowned and qualified. In addition, you’ll receive 100% placement assistance and internship opportunity. You’ll get to solve and understand case studies live. By taking this course, you’ll be able to make industry connections. The courses are regular updates. Hence, you won’t ever feel that something is being left out. It is a 3 monthly long course and is one of the best digital marketing courses in Kolkata.
Price: Rs. 39,500
Certification: 24+ certifications available
Recipient of ‘India’s Best Digital Learning institute,’ the Indian Institute of Digital Education is undoubtedly one of the best providers of digital marketing courses in Kolkata. Here you will learn about digital marketing through self-paced video courses led by professionals & experts. The sessions are held online. You can also go on a face-to-face session with the trainers to get answers and solve your queries. This is approximately a 3-4 months long course. They provide 100% placement assistance and career guidance to their students. You’ll also receive 7 modular assignments and 8 brand projects.
Price: Rs. 67,795
Certification: 13+ certifications available
9. Internet Marketing School:
Their certification in digital marketing course is a 90 hours long course. The course offers you 35 modules covering various topics like website planning and development, Google ads, mobile marketing, e-commerce marketing, social media marketing, google analytics, email marketing, etc. In addition, you’ll get 100% placement assistance. They have around 4000+ students who are placed around various firms and companies in this industry. It is one of the most reputed digital marketing courses out there.
Price: Not available
Certification: 15+ certifications available
10. WhiteHat Academy:
From beginner’s level to advanced level, you can learn about digital marketing at WhiteHat Academy. Their course pattern is wholely based on the practical aspects. They prepare students to create solutions for real-life situations digitally. They assure 100% assistance on jobs. Their classes are flexible. It’s designed in such a way that it can fit with the schedule of working professionals. Marketing sales personnel, SEO professionals, entrepreneurs, social media professionals, graduates, etc., can attend this course to intensify their knowledge.
Price: Not available
Certification: Certificates from Google and Microsoft
11. Vision Upliftment Academy:
With a focus on cultivating the creative side of their students, Vision Upliftment Academy is one of the best digital marketing courses in Kolkata. Their courses can be taken up by students, working professionals, entrepreneurs, industry executives, etc. They use a very practical yet interactive way to teach their students. This course also has flexible timings. Hence, you can do them at your ease and pace. The modules include Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Youtube marketing, email marketing, web analytics, etc.
Price: Rs. 15,000
Certification: Not Available
Being started in 2014, PromozSEO has trained over 5,000 students and is one of the best digital marketing courses. This course is 7 months long, wherein you receive 65 modules which consist of topics like social media optimization, using Google ads, blogging, and branding, content marketing, web analytics, lead generation, etc. This course is available on both online and offline platforms. Hence, you can access it comfortably, depending on your geographic location. Both the modes are interactive and encourage students to understand the practical aspects of the internet and digital world.
Price: Not Available
13. W3 Web School:
W3 Web School’s curricular pattern is 80% practical and 20% theory, making it one of the best digital marketing courses in Kolkata. Through their course, they try to cultivate the creative side of their students. Their courses consist of live classroom sessions and complete online training. This course provides 40 modules and assures life-long support to their students. They also give 100% job assistance. This course can be taken up by students, professionals, entrepreneurs, web designers, bloggers, content writers, market experts, freelancers, social media professionals, sales professionals, IT professionals, diploma holders, engineers, etc.
Price: Not Available
14. Kinematics Institute:
Kinematics Institute is one of the finest in delivering digital marketing courses in Kolkata and have been giving their services for more than 17 years. They have experts who provide valuable knowledge to students, entrepreneurs, and marketing professionals regarding digital marketing. You will go through live training and do fieldwork under this course. Under this course, you will be learning about on-page and off-page SEO, article writing, website creation, photoshop, Facebook marketing, etc. The course will be 6 months long. For more information, you can go through their contact details on their site.
Price: Not available
Certification: Not available
NIHT’s Certified Digital Marketing Course is one of the best digital marketing courses in Kolkata. Under this course, apart from the core concept of digital marketing, you can learn about website planning and creation, social media marketing, google ads and analytics, search engine optimization, content, and email marketing. In addition, they provide placement assistance, paid internships, classroom-based training, and mentor support. It is a 96+ hours long course. This course has a lot of benefits from the certification point of view as well. You’ll get certificates from globally recognized firms like Google, HubSpot, Facebook blueprint, etc.
Price: Not available
Benefits of Learning Digital Marketing
(i) Understanding customers: It will take a lot of time to get to know your audience. Then, of course, you can create your interpretation of them and design your marketing tactics based on the buyer’s persona. But you never know how the ‘market’ the one using the internet will react when they see your advertisements. Also, as a digital marketer, you need to understand that one type of content that works for a set of customers might backfire if shown to another set of customers. That’s why it’s advised to have a niche if you’re at the initial stages of growing your market.
(ii) Establish social media strategies: No matter what your product or brand is, it’s important to devise social media strategies because a major, if not the whole, the population of our target market is over there. Digital Marketing helps in planning what type of content should go on which social media and when. E.g., Instagram is image-centric, and tweet is a bit more text-centric. Hence, the digital marketing team should consider all the factors before jumping right into the planning or organizing process.
(iii) Tracking progress: Digital marketing includes tricks and metrics that help you estimate how your audience reacts to or interacts with your content. Metrics like click-through rate, Website traffic, lead conversion rates, bounce rates, response rate, average time on page, unique visitors, referral traffic, cost per lead, end action rate, etc., are a part of digital marketing. They can be considered a follow-up for whether a marketing campaign’s steps bore the expected fruits or not. Therefore, it’s important to keep track of your actions to see if the actions taken need to be altered.
Jobs in Digital Marketing
Some of the job posts you’ll receive if you learn digital marketing are as follows:
- Digital Marketing Specialist
- Digital Marketing Manager
- Digital Marketing Strategist
- Inbound Marketing Manager
- Search Engine Optimization Specialist
- Search Engine Marketing Specialist
- Social Media Marketing Specialist
- Digital Marketing Analyst
- Conversion Rate Optimizer
- Sales Funnel Specialist
Frequently Asked Questions:
Q- What digital marketing strategy is the best?
A- There is no ‘best practice when it comes to digital marketing. You need to find the best one for your product, and quite many times, it is a combination of more than one strategy.
Q- What is the salary of a Digital Marketing Manager?
A- In India, the average salary of a digital marketing manager at entry-level is Rs. 5 lakhs per annum. The salary ranges between 7 lakhs to 10 lakhs for a senior digital marketing manager per annum, depending on their experience.
Q- Is Digital Marketing hard?
A– Honestly, it might seem, as it’s a very dynamic concept and changes occur almost every day, be it from customer preferences to rules and laws. But if you’re ready to learn every day and have a sincere interest in digital marketing, it won’t be as hard as you might assume it to be.
Digital marketing as a career has a huge scope as a large population of our generation spends time on social media and the internet. It has the potential to bring us even more buyers and help us attract more clients. As everything is slowly turning digital, it’s better to stay updated with everything related to this field.
This article provides an insight into how to get maximum benefits from minimum resources in the digital marketing industry. We hope that it provided you with some knowledge about this subject and gave you some clarity as to where and how you can approach it according to your liking and understanding.